Seriously, since a business your size is comprised of multiple revenue-impacting “leverage points,” elements, activities and areas -- have you ever actually -- carefully analyzed, evaluated, examined, measured and compared the “true performance” metrics of each revenue process that “drives” your financial results?
More specifically, if one area of your revenue, marketing, selling or reselling “system” was ONLY delivering 2% of it’s performance capability from the time/effort/investment/opportunity cost—while another was delivering 35% capacity and still another was delivering 120% -- and yet one other was actually producing “negative performance” —meaning it was yielding NO benefit and losing prospective sales along the way for you -- would you continue putting the same amount of time effort investment in each one equally?
And we’re really talking about return on investment here. Return on assets. Also, we’re talking return on opportunity cost, also return on market access, also return on capital and human capital. Plus, we’re not even factoring in lost or diminished up-sales, resells and or referrals you’re losing out on. Incalculable lost lifetime value…etc.
No entrepreneur or CEO, who is competitive-minded, who is fanatically profit-focused, value-oriented, and high performance-based -- would knowingly allow your business to grossly underperform it’s potential. Nor would you let assets go untapped, activities underachieve their capability, opportunities be underutilized, Resources be under-mined. You wouldn’t knowingly allow your people to under achieve their performance potential or let your overall opportunity cost deliver a fraction of it’s capability -- would you?
But few entrepreneurs running companies $5-100mill actually know how to even evaluate their revenue process performance levels. Fewer still know the higher-performing alternative or replacement strategies, approaches, and marketing/selling/advertising/promotional options they have available.
Stated more bluntly, you can’t possibly know how much more superior performance is actually possible out of nearly every impact factor that makes up your current revenue-generating system. Otherwise you wouldn’t possibly accept the low performance yield many of your processes are probably delivering right now!
Think of it like THIS: if the same effort, the same, relative type of activity, the same financial investment the same people and resources could (and should) be generating 50-100-150% greater performance—with absolutely NO greater time, effort, investment, risk or people—wouldn’t YOU want to be doing THAT instead?
Like my three ways to grow a business model—and the 30 different ways we’ve devised to multiply results. Or, my nine drivers of exponential profit—where each of the nine categories has the capacity of “upping” your profit picture 15-100% -- realistically. Or my nine sticking points that explain why you self-limit/restrict and constrain your business from maximizing overall competitive and sales/profit performance.
Or the reality-based strategic thinking behind my 12 pillars. Or my three “advanced” ways to grow a business. I could go on for a full page. The point is that -- you have an enormous spectrum of readily available, practical, result-proven replacement methods to multiply, enhance, magnify revenue and profit performance very, very quickly -- and sustain all the increases you create.