* Value What You Do 71
* Model Success 72
* Look At What’s Possible… 72
* Why Don’t You Raise Your Prices? 73
* Many People Respect A Higher Priced Service! 73
* A Powerful Claim With Proof Will Support Your Price Rise 75
* Your Self-Image Has A Major Impact On Your Income 77
* How to Value Yourself in Transactions 77
* You must believe you are worth it… 78
* Keep In Mind The Value You Bring To The Table 79
* Change The Rules! Play YOUR Own Game… 80
* How Clients of Mine Changed the Rules and Created Enormous Value 80
* How To Protect Your Financial Security And Optimizing Your Potential 87
* You Must Break Out Of The Box… 88
* Charge A Percentage Of The Savings Or Profit 89
* Quadruple Your Income By Doing What You’ve Always Done… 90
* Don’t Undervalue Your Skills 91
* Why Your Really Worth $600,000 – not $50,000! 92
* Advocate Your Own Value 93
* Have a Super Salesman Represent You! 94
* 90% Of People Couldn’t Sell If Their Lives Depended Upon It… 95
* Focus On That Which You Love To Do! 96
* You Are Worth A Great Deal More Than Your Salary Would Indicate… 97
* Which would you prefer – making 10% or 210%? 98
* Figure Out What You Do Well! 99
* How Valuing What I Do Brings Greater Value To You 99
* Borrow great success strategies… 100
* Don’t Cut Yourself Off From Everything You Know 102
* Taking Major Risks IS NOT Necessary! 102
* Profit Enormously From Your Expertise… 103
* Denominate the results! 104
* Tell Your Story… 105
* Make Your Contribution…And Riches Will Follow 106
* Remove Risk From The Shoulders Of Others 107
* Perform In Areas Where You Know You Are Good! 108
* Existing Businesses Can Deliver A Windfall! 108
* If You Know What You Are Looking For… 108
* Don’t Set Yourself Up To Be An Isolated “Island”… 109
* Be A Deal Maker! 110
* Here Is A Way To Learn Invaluable Information From Your “Competitors” 112
* Start Without Committing Your Own Capital 113
* What Do You Know That Can Add Incredible Value? 114
* Leverage The Resources Of Others… 115
* Being Appreciative vs. Being Appreciated 115
* Life Is All About Contribution, Value, Benefit…. 118
* Appreciate Is The Crux Of Knowing What You Are Really Worth… 119
* Demand The Highest And Best Return Always… 120
* Referrals Are The Highest Level Of Acknowledgement Of The Value You Have In People’s Eyes… 123
* Interview with Paddy Lund 125